Works and Days

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"farmer’s market"


Sara Post, Zenger Farms Intern

Each point represents the address of a Food Scout participant. Colors groups addresses by zip code, and the black arrow points to the site of Lents Farmers Market

While half the work of running a youth education booth—called Food Scouts-- at Lents International Farmers Market is the improvisation of wacky games, the underlying other half of the work is data compilation. Because the program relies, somewhat begrudgingly, on funding from Whole Foods, it is my job to take note of participant numbers as well as their demographic each week. For example, I've now signed up 206 kids between the ages of 5 and 12, but we are still 94 short of the 300 goal. On July 28th, 15 new kids joined, but on July 21st, there were 24 new scouts. I might look at geographical outreach the week before (did I post fliers in neighboring communities close by? Did I post fliers in wealthy neighborhoods that already sustain flourishing markets?) and compare this outreach using map points with the home addresses that the parent/guardians of the Food Scouts share with me.

Food Scouts Internship at Lents Farmers' Market

Volunteer Jimmy Villafranca (Reed '12) talks with the kid of a vendor before market begins Sara Post

I remember going to farmers' markets as a kid in central Pennsylvania. I remember being six and sulking at the knees of my father. Being at the market meant being stuck in a wave of grown-ups watching the straw bag at his side fill with green foods that I did not yet know how to convert into meals I would want to eat.

Working actively to reverse this—to get kids excited about farmers' markets and fresh vegetables on a large scale—is a worthy mission I have the opportunity to take on thanks to Reed’s Internship Advantage program. Reed has partnered with Zenger Farm to find a seasonal intern to develop the brand new “Food Scouts” program at the Lents International Farmers Market each Sunday. Geared for youth ages 5-12, Lents gifts each Food Scout with two $1 tokens to spend on vegetables, fruit, or food producing plants.  Meanwhile, the scouts hang out at the Food Scout booth and participate in activities. They also get journals to take home and write or draw about produce. Underlying the play, the goal is the engage kids in the market—teach them why to care about plants, how to spend wisely, introduce them to other youth of the community.